Tuesday, August 1, 2023

Mann Ki Baat (Hindi: मन की बात, transl. Speaking from heart) is an Indian radio programme hosted by Prime Minister Narendra Modi in which he addresses the people of the nation on All India Radio, DD National and DD News.[1][2][3] Since the first show on 3 October 2014, there have been 97 episodes. The 100th episode of Mann Ki Baat was broadcast on 30 April 2023 and it was a worldwide broadcast.[1] The main purpose of the program is to "establish a dialogue with the citizens on issues of day-to-day governance", according to a statement by the Information and Broadcasting Minister in the Rajya Sabha in July 2021.[4][5] The programme is India's "first visually enriched radio program".[5] As Modi’s ‘Mann Ki Baat’ approached its 100th episode on 30 April 2023, a survey conducted by the Indian Institute of Management, Rohtak shows that at least twenty-three crore people have ‘listened to or viewed’ Modi’s monthly radio broadcast regularly and over 100 crore people have listened to it at least once.[6] However, a study by Centre for the Study of Developing Societies (CSDS) released in November 2022 reported a very low listenership of the programme.[7]

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