WHOPPER MealIn 1954, James McLamore and David Edgerton opened their first BURGER KING® restaurant in Miami, Florida. These visionaries had extensive experience in restaurant business and a shared belief in the guiding principle of offering reasonably priced quality food, served quickly, in attractive, clean surroundings. Our Vision today honors their original vision.
The great success of the early restaurants made the BURGER KING® concept a natural for selling franchises. The concept spread rapidly throughout the 1960s and in 1963 the first international franchise restaurants opened in Puerto Rico.
While the vision for the BURGER KING® brand hasn't changed over time, our restaurants have.
The early BURGER KING® restaurants distinguished themselves from others by their self-serve ordering and outdoor patio seating. Burger King Corporation pioneered dining rooms in the fast food industry when it began to enclose its patio seating in 1957. For the first time, fast-food customers could comfortably eat their food at a table inside a restaurant. Burger King Corporation demonstrated its innovation again in 1975 when it began to offer drive-thru service at its restaurants, appealing to increasingly mobile and time-conscious consumers.
BURGER KING® success is not hidden in some secret sauce. It is no secret at all that we fire-grill our burgers to perfection. The grill marks are there, just like when you BBQ at home. A burger is only as good as the high quality ingredients that make it. Red, ripe tomatoes, fresh lettuce and onions, crunchy pickles. And our quest for perfection does not stop with quality ingredients. Friendly employees, clean surroundings, new and exciting products.. It is all about making the BURGER KING® experience the best it can be.
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