You are either with us, or against us: In political communication, the phrase "you are either with us, or against us" and similar variations are used to generate polarisation and reject non-partisanship.[citation needed] The implied consequence of not joining the partisan effort of the speaker is to be deemed an enemy. A contemporary example is the statement of former US President George W. Bush, who declared at the launch of his anti-terrorism campaign, "Every nation, in every region, now has a decision to make. Either you are with us, or you are with the terrorists."